Late last May 2022, Google announced that it will have a broad core algorithm update, which will take two weeks to complete. In the first half of June, Google announced that the rollout for this update has been completed. It’s now a good time to evaluate this update and see what impacts it will have on your website.
So, what is this broad core algorithm update for May 2022, and how will it impact your website?
Broad Core Update May 2022
It’s not a special update in the sense that it targets a particular website or topic in the hopes of surfacing unrewarded content. Instead, it’s a broad core update that aims to help Google serve better search results to its users. This means your website may have seen changes in ranking, but this does not necessarily mean you did anything wrong.
The previous broad core update Google rolled out was in November 2021, roughly half a year ago. Before that, the unprecedentedly large update of June/July caused plenty of ranking fluctuations across industries. These fluctuations happen naturally due to core updates that aim to serve content better suited to the user’s intent depending on the search terms they provided.
Action Items for Website Managers
If you’ve noticed changes in your website rankings after the first week of June, it may be attributed to the broad core update of May 2022. If you’re one of the websites that saw an improvement in rankings, an SEO agency in Hong Kong is probably the least of your priorities right now because clearly, you did something right in your content. However, if you’re one of the many who have seen drops in traffic and ranking positions, don’t fret.
Here are some actionable items to focus on:
● Focus less on exact match keywords. Google has long been preaching the importance of serving content that is useful and not just the run-of-the-mill type you see everywhere. With this focus on the quality of content, you don’t need to keyword stuff and use awkward exact matches to get those top ranks. Proofread your content and make sure sentences make sense syntactically and semantically.
● Observe pages that did well. Though many of your rankings may have decreased, an SEO company in Hong Kong or elsewhere in the world would always suggest reviewing your top-ranking pages to see what you did right. From there, you can see how you can improve your biggest losers.
● Stick to your niche. Broad topic websites, such as news aggregators, have seen a drop because they are known for covering broad topics and trying to rank for everything. Rather than following the same approach, focus on topics that are relevant to your particular niche. Build your authority in this niche by following the E-A-T checklist.
● Highlight your expertise. Your expertise, authority, and trustworthiness, also known as EAT, play a huge part in your SERP ranking. This harks back to the quality of your content. Play to your expertise and authority when you publish content, and see to it that you provide helpful and relevant information to your audience.
Broad core updates happen fairly regularly every six months or so. They are nothing to be afraid of if you pay attention to the quality of the content you produce. Start observing the results of this May 2022 broad core algorithm update and see where you need to improve.
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